Pale Purple Coneflower

Echinacea pallida native to the SE USA

 Echinacea pallida a new plant in my garden from Big Bloomers this spring. 
Verbena "Purple Homestead' below.
I like the way the petals come out standing up and then droop.
I confess to a liking for the more wild looking rather than multi petalled hybrids, not that I don't have the latter.